HUGO BOSS has been actively involved in sailing since 2003, when it sponsored the yacht HUGO BOSS and Alex Thomson in the legendary Rolex Fastnet race off the English coast.
 
The sponsorship portfolio of HUGO BOSS focuses on three major sports, Golf, Formula 1 and sailing, as well as sponsorship interests in Tennis (Davis Cup) and Football (Real Madrid & Bayern Munich). In sailing, HUGO BOSS gets another platform to demonstrate its fashion competence both on the boat and shore-side.
 
HUGO BOSS provides Alex and the crew with highly functional outfits for all possible weather conditions around the globe, and dresses the crew for every celebration function in the smartest possible way.

Sailing is the ideal choice to round out the HUGO BOSS sports sponsorship program. It combines grace, dynamic energy and aesthetics like few other sports. HUGO BOSS is looking forward to more exciting years of sailing in the future.
 
http://www.hugoboss.com